HTTPs

Chief from Greenacres Rescue, UK

What Is HTTPS?

HTTPS stands for HyperText Transfer Protocol Secure and serves as the primary protocol employed by websites to securely transmit data over the internet.
 

As a secure protocol, HTTPS safeguards the communication between a user's web browser and a website's server, preventing interception of the data. 
 

This level of security ensures that websites are safe for users to provide sensitive and private information.
 

The Difference Between HTTP and HTTPS

HTTPS goes beyond the standard HTTP (HyperText Transfer Protocol) by encrypting and securing HTTP requests. This encryption ensures that the connection remains impervious to interception, enhancing the protection of user data.
 

The Impact of HTTPS on Users
Implementing HTTPS protocols on a website has a favourable impact on user security. It ensures the confidentiality of user information, safeguarding it from potential attackers. Moreover, it instills trust in users by signalling that the website is secure for browsing and, in the case of e-commerce sites, for making purchases.
 

The Impact of HTTPS on SEO
The use of HTTPS also positively influences SEO,  because major search engines like Google consider it as a ranking factor. Having a secure website signals to search engines that it is safe to display the site in response to user search queries.
 

If a website does not yet employ the HTTPS protocol, most web browsers will issue a warning message when users attempt to visit the site. This warning may also be visible to search engine crawlers, potentially leading to the removal of the page from search engine indexes.
 

Search engines may even display warnings in search results listings, deterring users from visiting an unsecured website altogether.