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What Are Backlinks?

Backlinks are links that originate from one domain and lead to another. In simple terms, they represent connections established when one website references or links to another.

The most valuable backlinks are those originating from trusted and authoritative websites. Additionally, it's crucial that the content on the linked page is topically relevant to the content on the page providing the link.

The most effective way to acquire backlinks is by creating content that naturally attracts links. This can include unique stories, valuable insights from research studies, or linkable assets like whitepapers and infographics.

A quick disclaimer: I don't have prior experience in gaining or implementing backlinks or working on any kind of backlink strategy.

Why Are Backlinks Important?

Backlinks hold significant importance in the realm of SEO because they serve as a vote of confidence for a website. Pages that accumulate a substantial number of backlinks from a variety of different domains tend to achieve higher rankings in search engine results pages. This is because backlinks signify that a website or page offers valuable and informative content, indicating that it provides value to users.

Similar to internal links, backlinks also influence a site's PageRank. As a result, they remain a crucial ranking factor for search engines such as Google.

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